Press Release

June 26, 2007

Response Analytics’ Frank Bria Selected as Featured Speaker at Price Optimization Conference Presentation to focus on demand-based analytics & decisioning in financial services

SCOTTSDALE, Ariz. – June 26, 2007 - Response Analytics, Inc., a leading Financial Services Optimization (FSO) company, announced today that Frank Bria, Sr. Senior Vice President, Solution Management & Co-Founder will be a featured speaker at the 3rd Annual Pricing Optimization for Financial Services Conference taking place December 3-5, 2007 in Coconut Grove, Florida.

Bria’s featured presentation is titled, “Where Has Price Optimization Gone Wrong?” It examines why price optimization has not seen the adoption rate in financial services that some industry analysts had predicted.

“Banks will greatly benefit from the application of advanced, demand-based analytics to their business challenges,” said Bria. “A successful demand-based analytics implementation must include sound data management and must give the bank the ability to simulate business strategies. Typical “black box” optimization approaches do neither of these and have resulted in failure and disappointment.”

In addition to being a featured speaker at the conference, Bria will also lead a 3-hour price optimization-focused “MasterClass” that outlines the successful approach to undertaking a demand-based analytics program. Titled, “Establishing the Framework for Demand-Based Pricing in a Financial Institution”, this MasterClass will outline all steps in the process that are essential to success.

For more information call 480.429.4480, Ext. 118, email Info@ResponseAnalytics.com or visit us on the web at www.responseanalytics.com.


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		WHITE PAPER / ARTICLES TRADE SHOWS PRESS RELEASES Press Release June 26, 2007 Response Analytics’ Frank Bria Selected as Featured Speaker at Price Optimization Conference Presentation to focus on demand-based analytics & decisioning in financial services SCOTTSDALE, Ariz. – June 26, 2007 - Response Analytics, Inc., a leading Financial Services Optimization (FSO) company, announced today that Frank Bria, Sr. Senior Vice President, Solution Management & Co-Founder will be a featured speaker at the 3rd Annual Pricing Optimization for Financial Services Conference taking place December 3-5, 2007 in Coconut Grove, Florida. Bria’s featured presentation is titled, “Where Has Price Optimization Gone Wrong?” It examines why price optimization has not seen the adoption rate in financial services that some industry analysts had predicted. “Banks will greatly benefit from the application of advanced, demand-based analytics to their business challenges,” said Bria. “A successful demand-based analytics implementation must include sound data management and must give the bank the ability to simulate business strategies. Typical “black box” optimization approaches do neither of these and have resulted in failure and disappointment.” In addition to being a featured speaker at the conference, Bria will also lead a 3-hour price optimization-focused “MasterClass” that outlines the successful approach to undertaking a demand-based analytics program. Titled, “Establishing the Framework for Demand-Based Pricing in a Financial Institution”, this MasterClass will outline all steps in the process that are essential to success. For more information call 480.429.4480, Ext. 118, email Info@ResponseAnalytics.com or visit us on the web at www.responseanalytics.com.
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